Both Jungle Scout (web application) and Extension work in their own way to get you to the end goal of finding profitable products to sell and managing your Amazon business like a Pro. Each tool can be purchased and/or used on their own, but they work best when used together.
The main differences between the two are where and how you use them, and what data points you get from those searches.
Jungle Scout is a web-based software (accessed directly from your internet browser). This is the starting point of your product research as it can help you narrow down what to sell. In Jungle Scout you can use filters to pinpoint products in Amazon's catalog that meet your criteria. You choose your parameters and find product listings that match your criteria.
Jungle Scout ➡️ Customize your filters → See Amazon product listings that match that criteria
Jungle Scout is also your main hub as it has many more uses besides product research; such as the listing builder, promotions & automatic email campaigns, supplier and keyword research, sales analytics, product alerts, and Jungle Scout’s Training Academy among other exciting features! Our web application is quickly growing into an all-in-one tool both for those just starting out, as for existing sellers who are looking to improve how they manage their businesses.
Extension gets added directly to your Chrome Browser and it is accessed from an Amazon search results page. You search a product or keyword on Amazon, run the extension, and get insights on those results. It's a super fast and easy way to get data for a lot of products at once.
Extension ➡️ Search a product on Amazon using keywords → Get data about those products
Use them together to get the maximum benefit!
Extension and Jungle Scout work very well together as they allow you to access information in different ways. Both are useful in finding and then validating a product opportunity.
First, you find a product idea with Jungle Scout based on your criteria. Then you validate the entire market for that type of product with the extension by gathering all data for all similar product listings.
Then you use Jungle Scout's other features to help with the rest of the selling process. You can find a supplier, set up and optimize your listing, launch your product and manage your business all from within the Jungle Scout app!
❓ Want to learn more about each tool? Make sure you visit the Extension section of the Help Center, here and Jungle Scout articles, here.