The Niche Hunter (NH) can be a great tool, making the research phase much shorter, if and when it's used effectively. So here's an explanation of the filters you will find there and how to set them.
So, like the Database, your first filter option is the 'Country' option.
By clicking on the down arrow to the right of the US flag (the default setting for Marketplace), you will see the other Marketplace options: Canada, Germany, France or the UK; checking the circle to the left of your country of choice will bring up search results that are specific to that market.
And again, like the Database, your next filter option in Niche Hunter is 'Categories'.
By checking the box to the left of each parent category you want to include in your search results, Niche Hunter will search for niches in that Category.
And you're not limited to one category...The Niche Hunter allows you to search for niches in as many of the parent categories Jungle Scout supports as you want. It's completely up to you! :)
Next, you can choose the filters, or attributes (the info that will determine the results of your search), for your search for a profitable niche.
All of Niche Hunter's attributes can be filtered using slider/ruler found to the right of each filter. Simply click on and drag the slider buttons to move them along the ruler. The button on the left-hand side of the ruler will move the slider towards the higher numbers, and the button on the right-hand side of the ruler will move the slider towards the lower numbers.
This holds true for all six attributes.
So, the first attribute is 'Average Units Sold'. This filter determines how well products sell based on the keyword(s) of your search. A high number means there is a good opportunity with the keyword(s), while a low number means the products don't sell well, using that particular keyword.
Next is 'Average Price'. This attribute allows you to choose the average sale prices of the products in the niches in your result.
Attribute number three is the niche's 'Opportunity Score'. This is a combination of the 'Demand', 'Competition' and 'Listing Quality' scores. The higher the score, the better the opportunity for that particular niche/keyword.
When it's a low opportunity score, that means the keyword likely has low sales (demand), experiences a lot of competition and/or has a product listing that is high quality.
When it comes to the 'Competition' attribute, a high score means the keyword is very competitive and the listings associated with the keyword probably have a lot of reviews. A low competition score means this keyword represents a good selling opportunity.
And how do we get this score? This is an in-house algorithm, created by our data scientist, that factors in the number of reviews the top 10 products have for the keyword being searched.
Like the Competition attribute, the Listing Quality Score attribute is based off an in-house algorithm. This filter can help you find niches whose products have listings that can be optimized.
In general, niches that score a 2 or 3 will have products with listings of very poor quality, while niches with a score of 7 or 8 will have products with listings of very high quality.
Then, if you're looking for niches associated with specific keywords, you can enter those keywords in the 'search niche' field below the 'Word Count' and 'Opportunity Score' attribute sliders.
Once you've added your niche keywords, choose the number of niche results you want to see all at once by clicking on the down arrow to the right of the 'Results Per Page' title, found in between the 'Search Niche' field and orange 'Search' bar. In the drop-down tab that appears after you click that arrow, click the number of results you wish to see (if Niche Hunter's database has 200+ niches that match your search criteria).
Finally, click on the orange 'Search' bar. If there are any niches in Niche Hunter's database that match your chosen attributes, the results will be shown directly below the 'Search' bar. :)
Saving filters, or using preset filters, in Niche Hunter
To access the preset filters in Niche Hunter, please click on the ' Load Filter Set' button on the top right-hand side of The Niche Hunter homepage:
Clicking on that button will cause a pop-up window to open, and then all you have to do is click on the name of the preset you want to access and then click on the ' Load Selected' button in the bottom right-hand corner of the pop-up:
And if you want to save a set of your own filters that's pretty easy too!
Just click on the 'Save Filter Set' button at the top right-hand side of the Niche Hunter or Database page:
Clicking the button will open up a window that will ask you to name your saved filter sets. Just name the set of filter parameters, and then click on 'Save Preset':
Then, the next time you click on the 'Load Filter Set' button, your saved filters will show up on the left-hand side of the pop-up window, under the User Presets header. Just click on the user preset you want to run and the Database and Niche Hunter will run your filter parameters:
And if you want to get rid of one of the preset filters, all you need to do is click on the 'Load Filter Set' button, choose the 'User Preset' filter you want to delete and then click on the 'Delete Selected' button to erase that preset from your library.
The colors in Niche Hunter
To quickly determine if a specific filter result is positive or not, we've added a colored bar in the corresponding filter column in Niche Hunter's search results page.
Here's what the colors mean:
- Green - Good
- Yellow - Okay
- Red - Not Good
Search Results in Niche Hunter vs Search Results in Amazon
If you run a keyword search in Amazon, and then run the same keyword search in Niche Hunter, Niche Hunter will return fewer products than the search in Amazon...and that's because the size of our catalog, in comparison to Amazon's, is much smaller.
At the moment we have 6 million + products in our US database (and 15 million + products for all marketplaces combined), and while this is lower than the number of keyword niches in Amazon's catalog, the niches in our database include the best (and better) selling products available on Amazon.
The vast majority of the products sold on Amazon don't sell well.
We are adding new niches to Niche Hunter each day and will continue to build out the platform. But we try to include only the most relevant results in Amazon, as well as the most popular products/niches, which is why we do not have Amazon's entire catalog on file yet.
We are focusing on the higher volume products.
So because our database has less items in comparison to Amazon's catalog (at this point), the results generated by a search in Niche Hunter will be different than the results of the same search in Amazon.
Additional Niche Hunter resources
You can learn A LOT more about using Niche Hunter effectively by reading about the ins and outs of NH and how to find thousands of niche ideas with one click.
Though the images in the blogs will look different than what you're seeing now (because they were written before Niche Hunter was updated), the principles behind how to use the tool remain the same.