Seller Type represents who sells the product and how the orders are being fulfilled. There are 3 different types:
FBA • Fulfilment By Amazon ➡️ The owner of the buy box is a Third Party Seller and is using Fulfillment By Amazon to fulfill their orders.
FBM • Fulfillment By Merchant ➡️ The owner of the buy box is a Third Party Seller and is in control of the entire process after a customer places an order, including shipping and handling.
AMZ • Amazon ➡️ Amazon is the seller and fulfiller of this product.
You can use the Seller Type filter in the Database to include or exclude different types of sellers to narrow down your results:
You can choose 1 or 2 options (if none are selected, all 3 types will be included in the results).