The Niche Hunter (NH) can be a great tool, making your research phase much shorter when it's used effectively. So, to get you off on the right foot, here's an explanation of the Niche Hunter's filters and how to use them.
Many of the filters are the same ones you will find when using the Product Database but there are some differences.
This will be the Country or 'Marketplace' you wish to search in. By default, the US marketplace will show but you can switch to the other marketplaces using the down arrow next to the flag. Check the circle to the left of your country of choice and your search results will be specific to that marketplace only.
These represent all parent categories in the Amazon catalog. By checking the box to the left of each parent category this will include only products from those categories in your search results and exclude products from unchecked categories.
You can choose to search just one category or multiple categories at a time, there are no limitations to the number of categories you can include.
Here is where the difference between the Product Database and the Niche Hunter comes into play. You can see that there are fewer filters in the Niche Hunter since we are targeting groups of products, or niches, instead of individual listings.
All of the attributes can be filtered using the slider/ruler found to the right of each filter. Simply click on and drag the slider buttons to move them along the ruler. The button on the left-hand side of the ruler will move the slider towards the higher numbers, and the button on the right-hand side of the ruler will move the slider towards the lower numbers.
This holds true for all six attributes.
- Average Units Sold - This number represents the average number of units sold for the top 10 products in the niche. This filter determines how well products sell based on the keyword(s) of the niche. A high number means there is a good opportunity with the keyword(s), while a low number means the products don't sell well, using that particular keyword.
- Average Price - This attribute allows you to choose the average sale prices of the products in the niches in your result.
- Opportunity Score - This is a combination of the 'Demand', 'Competition' and 'Listing Quality' scores. The higher the score, the better the opportunity for that particular niche/keyword. When it's a low opportunity score, that means the keyword likely has low sales (demand), experiences a lot of competition and/or has a product listing that is high quality.
- Competition - This represents the competitiveness of the niche. A high score means the keyword is very competitive and the listings associated with the keyword probably have a lot of reviews. A low competition score means this keyword represents a good selling opportunity. And how do we get this score? This is an in-house algorithm, created by our data scientist, that factors in the number of reviews the top 10 products have for the keyword being searched.
- Listing Quality Score - The LQS attribute is based off an in-house algorithm and represents how good/bad we think a listing is. This filter can help you find niches whose products have listings that can be optimized. The lower the score the more opportunity to improve upon the listing.
In general, niches that score under 2 or 3 will have products with listings of very poor quality, while niches with a score over 7 or 8 will have products with listings of very high quality.
- Word Count - This represents the number of words in the keyword group. This will vary depending on what type of niches you are trying to target. Shorter wordcounts usually target primary keywords while longer word counts typically target long tail keywords.
This functionality is also the same as in the Product Database.
Entering Keywords to either include or exclude can help you either target specific products or weed out products that you don't want cluttering up your search results. You can enter multiple words in either field using a space or comma to separate them.
Finally, choose the number of products you want to see per page and click the orange 'Search' button to get your results:
** You can learn A LOT more about using Niche Hunter effectively by reading Find Profitable Niches On Amazon In Seconds and How I Find 6,000 Niche Opportunities with a Click. Though the images in the blogs will look different than what you're seeing now because they were written before Niche Hunter was updated, the principles behind how to use the tool remain the same.