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Follow these steps to create an Email Campaign using the custom messaging option:
- Click the Create Custom Template button on the top, right-hand corner of the Email Campaigns section within the Marketing feature set
- Read and accept the terms in the warning pop-up window, then click the Proceed at my own risk button
- Next, select the product(s) you want to add to the campaign by ticking the box to the left of each one. Do note that you will only see active products that haven't been selected or added to any other campaign
- In the last step, you can build and edit your campaign. The layout has a tree-like structure where you can choose the trigger and the number of days after that action you'd like the email to go out
- Click the Email Custom Template nodule to access the editor and customize your message. You can give it a name, pause or activate the message, add a subject line, etc. Using the icons on the bottom, right corner you can also send a Test email, Preview the message, Save changes
- Activate the email by moving the slider to the on position and click Save
⚠️ Important! → Always be mindful of adhering to Amazon's TOS and take into account the following guidelines:
Permitted Messages may not include any of the following:
- External links unless they are secure working links (https, not http) necessary for order completion or links to Amazon
- Attachments except for product instructions, warranty information, or invoices
- Logos, if they contain or display a link to your website
- Link to opt-out of messaging
- Sensitive content in images or text (e.g. bare skin, violence/gore, adult/offensive language)
- Tracking pixels or images
- Email addresses or telephone numbers
- Images of purchased products as Amazon includes those on your behalf
- Images that do not relate to your brand or company
Permitted Message styling may not contain any of the following:
- Accessibility issues as specified in the Web Content Accessibility Guidelines from the Web Accessibility Initiative
- Emojis
- GIFs
- Message margins over 20% max width
- Image or graphic sizes larger than 80% max width
- Overrides of Amazon’s default line height, font family, or font color
- Fonts in more than three sizes
- Message bodies that are centered or that otherwise override default text alignment settings
- More than two line-breaks (spacing between paragraphs) in a row
- Unsecure images (http instead of https)
- Spelling errors or grammar issues
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