The goal of Sales Analytics is to show you the most up to date view of your sales and profitability.
This can be difficult for recent date ranges since Amazon does not release all the necessary information about sales made until the orders have shipped. Amazon does give us the number of units sold right away, so that number should always be up to date.
Since Amazon does not let us know the order details for pending units, we had to think out of the box. We created a way to 'estimate' the missing data, like sales price and fees, until we get the actual data.
The estimating process uses your past sales history to 'estimate' these figures for pending units. Then, once the units ship, the actualized data is gathered from Amazon and your account is updated replacing the estimates with the actualized values.
For this reason, you will see your sales, costs and profit numbers fluctuate throughout the dates when you have any pending units. Once you no longer see any pending units
The estimating process helps answer some of the top questions we get from customers every day such as "How does Sales Analytics show me revenue for Pending Units?" and "Why does my revenue look different than what I expected to see for the past few days?"
Let's take a closer look:
In this example, we have sold 20 units yesterday. 5 units have shipped and 15 units are pending.
Pending units are units that have sold but have not yet shipped. You can see if you have any pending units from the Profit Overview tab in Sales Analytics in the Units Sold section as in the example above.
This means the sales and fees you see included in the Revenue and Costs sections are a combination of actualized and estimated data. For the 5 units that have shipped, the figures are actualized, while the sales and order fees for the 15 pending units are an estimate.
Once the pending units ship, we will update these metrics to reflect the actual sales price and order fees associated with the sale.
Units will stay in pending status until they ship, but we typically see orders switch to shipped status with 2-3 days of the purchase. This can take a week or even longer if an order is being held up for any reason such as the availability of other items in the order or the shipping speed chosen by the customer.
How does the estimating process work?
The estimating process uses your recent sales history of the item to determine the estimated sales price and order fees. It is constantly updating its estimates for your items so that we are giving you the most accurate estimate of sales and fees possible.
If you are consistently selling an item at the same price day after day the estimate will be pretty close to the actual figures confirmed upon shipment.
Alternatively, if the item is fairly new or the sale price is often changing (coupons, split testing, promotions, etc...) the estimator will have a harder time creating close estimates as it is using the most recent shipped sales data to generate the estimates.
Have you recently changed your sales price?
There is no need to change your sales price inside Sales Analytics. In fact, there isn't even a way to do so. This is because we get that data straight from Amazon.
If you have recently changed your price for an item and have sold a few units, at first glance you may think we are not capturing the new sales price. We are in fact capturing the new sales price as we report the exact data for each orde,r but you may not have had any (or very few) shipped units at the new price yet. This means the estimator is still using your old price for estimates. As soon as those units with the new price ship and the sales totals are confirmed, you will be able to double check the calculation by dividing the total sales by the number of units sold to see the new price is correct.
As we are trying to give you the most up to date and accurate picture of your business, we didn't want to exclude pending units from view as they can make up a big chunk of your revenue on any given day. If you'd like to learn more about Units Sold, Shipped Unis, Promo Rebate or Pending units, check out this article: Units Sold