As you know, last year Amazon introduced a Request a Review button on the Order details screen in Seller Central:
While this is a handy feature, you actually need to access each individual order and manually click on this button in order to request product and seller reviews, which can be very time-consuming.
Here’s where the Bulk Request Review Extension feature comes into play. With this option, you’ll be able to simplify this process and request reviews for multiple orders with one simple click saving you tons of time and effort. We even automatically omit requesting reviews for orders that have been returned or exchanged to make things easier!
Who can use this feature?
In order to use the Bulk Request Review option you need to have an Amazon Seller account (with access to the Orders section within Seller Central), plus an active Extension subscription (this option is not available for extension Lite users).
Which marketplaces are supported?
You can use this option on all Amazon Stores supported by Extension → Amazon US, Canada, Mexico, UK, France, Germany, Spain, Italy, India, and Japan.
How can I activate the Bulk Request Review option?
If you have granted permissions to Extension “On all sites” then the option will be enabled by default when you visit the Order details screen in Seller Central --You should see a new Request Reviews on This Page button with the JS logo as well as individual Request Review buttons on each order.
If instead, you selected to grant permissions "On specific sites" only, then you'll need to edit those permissions and manually enter the Seller Central URL to be able to run use this feature. For more information on how to do this, make sure you read our article on Extension Permissions.
How can I Request Reviews?
The first step is to filter your orders by date. Keep in mind that you can only request reviews for orders that are between 4 and 30 days after the order delivery date. So, choose a date range for orders between 4 and 30 days.
Now you have two options:
Option #1 → Bulk Request Reviews
- After filtering the orders by date, click the Request Reviews on This Page button
- The tool will begin processing your request and the text in the button will be replaced by a Fetching Orders message. Keep in mind it might take a while to process your request so you might see this message for a bit, however, once this step is complete you'll see a tally of the number of emails that have been sent from the total number of orders (e.g. Requesting Reviews 7 of 34)
Option #2 → Request Reviews for Individual Orders
- If you’d rather request reviews for individual orders, just click the Request Review button next to that specific order. The button will change to Review Sent
Can I request reviews for all orders?
Only FBA orders within 4-30 days old are eligible. You won’t be able to request a review (the button will be grayed out) for any FBA orders between 1-3 days or past 30 days, FBM orders, orders connected to Shopify (US marketplace), manual fulfillment orders made in Seller Central or any orders labeled as Sales Channel: Non-Amazon.
Also note that, while we do automatically skip refunded orders when you select to request reviews in bulk, you always have the option of manually requesting a review for any refunded orders you choose:
Finally, keep in mind that you can request 100 new reviews at a time.
Be sure to watch our 📼 How to get Reviews on Amazon in 2020 webinar to see this feature in action!
💡 If you want more information on the Bulk Review Feature, check out these articles: