There are two ways to access the Keyword Details section in the Rank Tracker.
- After Adding a Product: Once you finish the steps for adding a product to the Rank Tracker you will be taken automatically to the Daily Rank tab.
- If you added more products, you can change the ASIN by clicking on the drop-down arrow next to the product's title to open the list of ASINs added to the group, and then choose the product you want to review the data for:
You can also add more products from there by clicking the "+Add Product" button. If you connect your Seller Central account with Jungle Scout, you will be able to add your own products. If not, then you can add products from Amazon, but you will need to change the tab to "Add from Amazon":
ASIN General Information
The section on the left side includes general information on the product such as ASIN number, listing's title and a marketplace.
On the right side, you will find an average position on Amazon for this product based on the data from all the keywords and the trend compared to the last 30 days.
Keyword Table
Below the product section, you will find the table that will let you analyze and compare historical keyword ranking performance. You can sort the keywords by Overall, Organic, and Sponsored Rank.
TIP❗You can use the heatmap to easily find the best performing keywords! The more intense the colour, the higher the ranking for the keyword
Also, when you see an "S" sign in a cell (when you set the filter to Overall rank), this means that the Rank Tracker captured the sponsored rank information for this keyword.
In this section, you'll also see information for all the keywords you are tracking for the selected product.
This is a list of the columns you'll see in the table:
- Search Volume (Exact): This is the number of times this exact keyword has been searched for on Amazon (does not include any plurals or misspellings)
- Search Volume (Broad): The number of Amazon searches over the past month that broadly match the keyword, including the phrase, plurals, misspellings or synonyms.
- Search Volume - Trend: Keyword Search Volume trend over the last 30 days.
- Rank Trend - 30 day: The rank trend over the last 30 days
- In Listing: When you see a green check mark, this means the keyword is added to a product's listing. If you see 'Partial' status, this means that the exact keyword/phrase is not included in the listing, but some of the keywords are. Whenever the status shows "Not in listing", this means that the keyword/phrase is not in the listing at all.
- Search Volume - 30-day broad: The number of Amazon searches over the past month that broadly match the keyword, including the phrase, plurals, misspellings or synonyms.
- Search Trend - 30 day: Keyword Search Volume trend over the last 30 days.
- Search Trend - 90 day: Keyword search volume over the last 90 days vs. the prior 90 days.
- Ease to Rank: How easy it is for a new product to rank for this keyword. It is measured when collecting data for a specific keyword. We take a snapshot of the 50-100 products we get from this data and assess the number of times the keyword shows up in the title of those products. The less it shows up, the ease to rank is higher or better; the more it shows up, the ease to rank is lower or worse.
- PPC Bid - Exact: The estimated median cost of an exact match PPC ad.
- PPC Bid - Broad: The estimated median cost of a broad match PPC ad.
- Last Checked: This tells you when the data was last collected (the last time Amazon sent us information). Since keyword rankings and BSR can change several times throughout the day, from time to time it is possible to spot small differences when comparing the information in the Rank Tracker with the current rankings on Amazon. This will help you understand when the last update took place so you can reconcile the data more easily.
Starred Keywords
You are able to mark important keywords to focus on, which also gives you the ability to filter for starred keywords.
To “star” keywords, click the “⭐️” icon to the left of each keyword, or you can select the keywords and bulk-star them.
Going through the same actions will “unstar” any of these keywords:
Keyword Slide-out Panel
Clicking on "View" next to a keyword, a slide-out panel appears that shows the organic and sponsored rank fluctuations and search volume changes over time.
This allows you to analyze each keyword's rank change for an ASIN:
Finally, note that you can export all the keywords tied to an ASIN by clicking the Download button in the Keyword Table header:
You'll get a file similar to this one: