JS Extension users with access to Seller Central can choose to see a dashboard with important account metrics at a glance.
- To expand the Organic vs PPC sales information, simply click on the Dashboard header:
- You can use the dropdown to choose whether you want to see data for one specific ASIN or for all your products:
- Next, use the date picker to select a timeframe for the data:
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You can select any 6 metrics to view in the graph. There are 8 Sales metrics and 7 PPC metrics with three options selected by default:
- Total Sales
- Organic Sales
- PPC Sales
Sales Metrics:
- Total Sales: The total value of products sold to shoppers within the specified timeframe
- Organic Sales: The total value of products sold to shoppers within the specified time frame attributed to directly clicks on your listing product on the Amazon page
- Page Views: Number of times a listing has been viewed in the selected time period
- Conversion Rate: The percentage of product page visitors who buy your product (Total Conversions / Total Clicks x 100)
- Buy Box Percent: The percentage of page views where the buy box (the add to shopping cart link) was displayed for customers to add your product to their cart
- Sales Rank: The Best Sellers Rank in the parent category
- Units Ordered: Number of units ordered
- Reviews Received: The total number of customer reviews for a product
PPC Metrics:
- PPC Sales: The total value of products sold to shoppers within the specified time frame attributed to direct clicks on your ads
- Impressions: The number of times ads were displayed
- CPC: The average amount paid for a click on the ad, calculated as total spend divided by the number of clicks (spend / clicks)
- Clicks: The number of times an ad is clicked
- Spend: The total click charges for product ads
- ACOS Advertising Cost of Sales (ACOS): The percentage of sales spent on advertising (total spend / total sales x 100)
- ROAS Return on Ad Spend (ROAS): The revenue you receive from your advertising investment (Ad Sales / Ad Spend). Attribution varies by campaign type
After selecting up to 6 metrics, just hover over the graph to see the information broken down by day:
Click the ruler icon to display the y axis to interpret the data more easily:
- You can also click the Top Products header to expand this section. Here, you'll be able to see your top products ranked by revenue or sales units. You can customize the view to see the last 7, 30, 60, or 90 days.
The feature is enabled by default. If you want to disable or re-activate this option, just open your extension, go to "Account Settings" and move the slider to the on or off position:
