The LQS or Listing Quality Score is an in-house algorithm that determines the quality of a listing. This can be helpful when looking for potentially good products, as simply improving the quality of your listing could give you an edge over your competitors.
The LQS takes into account the length and keyword richness of a listing's title, its bullet points, and description, as well as the number of pictures and the resolution of the photos on the listing. Product listings are graded 1-10 with 10 being the best.
You can find the LQS as an optional filter in Extension as well as in Jungle Scout's Product Database (you can also see an average LQS in the Product Tracker).
To find products with listings you can potentially improve upon, enter your parameters into the LQS filter Min and Max fields, and click 'Search'. The database will comb for listings within those parameters, and the results will be shown under the LQS column for each ASIN that fits your search criteria:
⚠️ In order to see the LQS column, you first need to enable it from within the "Customize your view" options. If you don't see this option, double-check your settings to make sure you have activated this option:
- Access the Menu from the top, left-hand corner
- Click Customize View
- You should see Listing Quality Score among the Add/Remove Columns options
- Check this box and then click Apply Changes
In general, ASINs with a score below 3 represent very poor quality listings. If you see products with high demand and low competition with poor LQS these might be good opportunities. We always recommend adding potential products like this to your Product Tracker and monitor their performance over time.
If you find ASINs with an LQS of 7 or more, these tend to be more high-quality listings. This does not necessarily mean that they are a bad product choice or that there is no opportunity, but you will need to dig deeper...
• Are there other things about these products that can be improved upon?
• Is there high demand and low competition that outweighs the quality of the competitor's listing?
...these are just a few things to consider, but once again, we recommend tracking those items using the Product Tracker to give you more data points to make an informed decision.