Jungle Scout’s Opportunity Finder helps you easily discover profitable niche product ideas. Using custom filters, you can search for high-demand and low-competition keywords to identify top niches on Amazon that fit your criteria.
Opportunity Finder helps you determine whether to pursue a specific niche based on the top 1 million user searches on Amazon monthly.
You can use these data points to discover new niche product opportunities and then validate these ideas using Extension or the Product Tracker.
Here's how you can get started:
- From the left-hand navigation panel, click Product Research, then Opportunity Finder
- Select your marketplace from the dropdown menu
- Next, you can choose one or multiple categories (Opportunity Finder will search for niches in each parent category you choose to include in your search results):
- Now it’s time to set your filters:
- Average Monthly Units Sold: This lets you choose the average monthly units sold for listings in this niche
- Average Monthly Price: Select the average sales price for listings in this niche
- Monthly Search Volume: This represents the number of times this keyword has been searched in the last 30 days.
- 30/90 Search Volume Trend: This represents the search volume over the last 30/90 days compared to the prior time period.
- Niche Score: The Niche Score is graded on a scale of 1-10 where 10 is the highest opportunity and 1 is the lowest. The score is calculated based on the demand, competition, and quality of the listings in this niche.
- Competition: This is based on keywords and the number of reviews. Aim for competition in the low to medium range.
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Seasonality: is based on how different the demand for a product is and if that spike in demand is cyclical.
- Enter the desired minimum and maximum values in the corresponding box to customize your filters or move the slider buttons accordingly. The left-hand button moves the slider toward higher numbers, while the button on the right-hand side of the bar moves it toward lower numbers.
- Include Keywords: to find niches associated with specific keywords, enter those terms in the search box (separate keywords with commas).
- Exclude Keywords: if you’d rather omit niches associated with certain keywords from appearing in your results, just enter those terms in the search box (again, make sure you separate those keywords with commas).
- Exclude Top Brands: you can also prevent top brands from being displayed among your results. Just tick the box to enable this.
- Once you are done choosing your presets, click Search: