Ads Analytics → Feature Overview

Ads Analytics offers you PPC metrics from both Seller Central and Campaign Manager to help you analyze and understand the impact your advertising is having at a company level.

Depending on your plan, you can access this feature after you sync Jungle Scout and Amazon accounts and enter costs within your Product Settings.

Feature Breakdown by Plan

  • Starter: → No access to this feature. Access Advertising Analytics by upgrading to a Growth Accelerator or Brand Owner plan. 
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  • Growth Accelerator and Brand Owner Core functionality is included with your purchase!

Activation

  • Access Ads Analytics under → Analytics & Performance from the left-hand navigation panel 
  • Once you've connected your Jungle Scout and Amazon accounts, enter your costs on the Product Costs & Settings page so the charts can populate your metrics.
  • If you have multiple Seller Central accounts connected to different marketplaces, you can view this feature by selecting each store. Click the marketplace dropdown next to your avatar, select the relevant store, and navigate to Ads Analytics.

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Main Features

Overview

The Overview tab provides quick insights into how well your ads are performing and where your money is being spent. It also shows your sales ratio between sponsored and organic sales to ensure you're always aligned with your PPC goals. This dashboard has four main areas.

Widgets

The eight widgets give you a high-level overview of PPC metrics related to your company’s paid ad performance. Widgets are available for the following metrics:

  • Impressions
  • Clicks
  • Total Ad Cost of Sales (TACoS)
  • Total Ad Spend
  • Total Ad Sales
  • Advertising Cost of Sale (ACoS)
  • Click-Through Rate (CTR)
  • Conversion

‡ Total Ad Spend EU marketplaces does not include VAT

 

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Click “+” to add as many widgets as you’d like. Alternatively, by clicking theScreen_Shot_2022-04-15_at_10.46.35_AM.pngon the top-right of each card, you can remove a specific metric. 

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To see how each metric is calculated, hover over the info button to find more information.

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Waterfall

The company-wide waterfall chart provides a detailed breakdown of your Sales (sponsored & organic), Costs, and Net Profit. This chart helps you fully understand the profitability of your ads and where your money is being spent.

Widgets are available for the following:

  • Organic Sales
  • Ad Sales
  • Other Order Revenue
  • Ad Spend
  • COGS
  • Amazon Fees
  • Other Fees
  • NET Profit

‡ Ad Spend EU marketplaces does not include VAT

 

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You can view metrics from a specific period using the date-range selector at the top-right corner. Choose from either a date range or specific dates. 

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To see how each metric is calculated, hover over each bar to show the date range, amount, and more information.

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Total Sales

The Total Sales chart is designed to help you understand your sales ratio between organic and sponsored sales. This helps you keep a pulse on your overall sales ratio, allowing you to make informed business decisions when things swing too far to one side.

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Hovering over each bar will give you a specific monetary breakdown of your sales for the timeframe you are looking at. You can view metrics from a specific period using the date-range selector at the top-right corner. 

You can drill down further at the bottom of the chart by looking at daily, weekly, or monthly sales.

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Top Products

This will show your top-performing products based on the filter you choose. Available filters include Ad Sales, Ad Spend, Gross Profit, and NET Margin.

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Sales Activity

The Sales Activity tab allows you to analyze the performance of product campaigns at an ASIN level.

What is my NET profit?

Leveraging the same style chart from the Overview, you can analyze revenue, costs, and NET profit after selecting a specific ASIN from the dropdown. This will help you identify ways to lower advertising costs. 

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Widgets are available for the following:

  • Organic Sales
  • Ad Sales
  • Other Order Revenue
  • Ad Spend
  • COGS
  • Amazon Fees
  • Other Fees
  • NET Profit

‡ Ad Spend EU marketplaces does not include VAT

Like the waterfall chart in the Overview section, you can view metrics from a specific period using the date-range selector at the top-right corner. Choose from either a date range or specific dates. 

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To see how each metric is calculated, hover over each bar to show the date range, amount, and more information.

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Impact of Advertising Costs vs. Metrics

Measure Advertising Costs against your total Sales, ACoS, and TACoS to see the results of your advertising strategy and your impact on an ASIN’s performance. 

You can select which metric you want to look at using the widget on the top-left of the chart.

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Use this chart to track and monitor how changes to Ad costs affect key metrics used to determine campaign profitability. This can help you understand the impact of your advertising on Amazon, allowing you to make data-driven decisions. 

Like the Total Sales chart in the Overview tab, hovering over each data point will give you a specific monetary breakdown for the timeframe you are looking at. You can view metrics from a certain period using the date-range selector at the top-right corner. 

You can drill down further at the bottom of the chart by looking at daily, weekly, or monthly costs.

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Advertising Performance

The third and final tab is the Advertising Performance tab allowing you to gain visibility on how your advertising is performing. With these insights, you can optimize your listings to rank better organically to maximize conversions. 

My Campaign's Performance

Analyze your campaigns' performance metrics on a single page with a clean and customizable interface. You can flip between multiple views, including Top Campaigns, Product Ads, and Ad Groups.

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Widgets are available for the following:

  • Campaigns
  • Status
  • Clicks
  • Spend
  • Sales
  • ACOS
  • ROAS
  • CPC

My Keyword's Performance

Designed to help you understand your top keywords and search terms, agnostic to your campaigns. It's essential to know your best keywords and search terms, regardless of the campaign you are associated with. You can flip between two views: Keywords and Search Terms.

 

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Widgets are available for the following:

  • Keyword
  • Campaigns
  • Status
  • Impressions
  • Clicks
  • Bid
  • Spend
  • Sales
  • CTR
  • ACOS
  • ROAS
  • CPC

Like the previous tabs, you can view metrics from a specific period using the date-range selector at the top-right corner. Choose from either a date range or specific dates. 

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