Importing & Optimizing your Existing Amazon Listings in Listing Builder

This article explains how to import your existing Amazon listings into Jungle Scout Listing Builder and optimize them using keyword tools.

Who can use this?
Customers on Growth Accelerator (formerly Suite) and Brand Owner (formerly Pro) plans with an Amazon Seller Central account connected to Jungle Scout.

Importing Existing Listings

1. In Jungle Scout, go to Listing Builder under the Keywords toolset.

2. Click Import Existing Listings.

3. In the pop-up window, select one or more listings from your Seller Central account.

4. Click Import Listings.
   
   

Your imported listings will appear in your Listing Builder Dashboard

Optimizing Your Listing

1. Click a listing to open the Content Editor.

2. Use the search bar to find listings by ASIN, SKU, or Title.

Step 1. Add Keywords to Your Keyword Bank

To improve your optimization score, add keywords to your listing:

Option 1: Use an Existing Keyword List

• Choose from your saved keyword lists.

• Hover over a list and click View to preview keywords, search volume, and ranking difficulty.
  
  
  
  

• Check the box for the lists you want.

• Click Next Step.

Option 2: Create a New Keyword List

• Click Create New List.
  
  
  
  

• Enter a name for the new keyword list and enter the keywords you wish to add.

• Click Save List to create another list, or Save and Next Step to continue.

Keyword Bank Features

Once your keywords are added, you’ll see the Keyword Bank on the left side.

Sorting and Filtering:

• Click Search Volume to sort keywords high-to-low or low-to-high.

• Click + to add individual keywords.

• Use Filter to:

  • Maintain Numbers

  • Add Keywords from Phrases

  • Exclude Special Characters (enter specific characters to remove)

• Keywords will be underlined in different colors depending on the search volume (Highest Volume: Green, Medium Volume Keywords: Yellow, Lowest Volume: Gray).
• As you add keywords, they will be crossed over from the list inside the keyword bank. You can also keep track of used keywords under each section. This helps you avoid repeating keywords in multiple fields since it doesn't help you to rank higher.

Step 2. Edit Listing Content

Edit any of these fields:

• Product Title

• Features

• Description

• Backend Search Terms

Your Listing Optimization Score on the right-hand side panel updates as you make changes.

You can also learn how to use the LOS to evaluate your listing's potential in the following article📘Listing Optimization Score.

• You can rename your listing at any point by clicking the pencil icon at the top. Also, you can click the Save & Exit button to come back and continue editing your listing, however, your changes are auto-saved every time you make an edit (f you choose not to rename your list, this won't prevent it from being auto-saved as you progress).

Once you are happy with your listing, you can click the Sync To Amazon option to push those changes to Seller Central. You can read all about this process in our 📘Publishing your Optimized Listing to Amazon article.