Keyword Scout → Feature Overview

Keyword Scout is a comprehensive Amazon keyword research tool that helps you discover high-converting keywords and provides direct insights on which keywords your competitors are ranking for.

Keyword Scout is fully supported on all Suite & Professional plans, and if you're on a Basic subscription, you can run up to 3 searches per day. Check out our pricing page for more information on our current product offerings.

Supported Marketplaces

Keyword Scout supports Amazon.com (US), Amazon.mx, Amazon.ca, Japan, India, and all European marketplaces, including the UK, Germany, Italy, Spain, and France. Each marketplace will have different keyword data, allowing you to target your customer base better.

Using Keyword Scout

There are a few ways to use Keyword Scout for your research: keyword, reverse, and multi-ASIN.

Keyword searches

  • From the left-hand navigation panel, click Keywords → Keyword Scout
  • Enter a keyword in the search field
  • Choose your marketplace from the dropdown
  • Click Search

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Reverse searches

  • From the left-hand navigation panel, click Keywords → Keyword Scout
  • Enter an ASIN in the search field
  • Choose your marketplace from the dropdown
  • Click Search

Multi-ASIN searches

  • From the left-hand navigation panel, click Keywords → Keyword Scout
  • Enter 10 ASINs in the search field, separated by commas
  • Choose your marketplace from the dropdown
  • Click Search

When positioning the cursor inside the search box, you can see your recent and saved searches. Our 'Save search' function allows you to save up to 10 previous searches you've made so you can return to them at any time.

  • After entering your keyword or ASIN(s) and selecting a marketplace, click 'Save search' on the right.
  • You'll see a pop-up asking you to name this search.
  • Click 'Save' to complete.

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  • To delete a saved search, click the trash icon to the right of the saved search.

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Regardless of how you search, your results will provide valuable insights into the keyword or ASIN(s) you have entered. You can use the information to view the keywords your competitors are ranking for, giving you a better understanding of the market and the competition. Our comprehensive results will help you make informed decisions about your keyword strategy, allowing you to optimize your product listings for better visibility and increased sales.

Filters

You can apply different filters to narrow down your search results.

  • Under the search bar, click the arrow next to 'Filters' to customize these options.
  • To set up your filters, enter a minimum and/or maximum value in the desired field(s) and click 'Apply'

You also have the option to save your filters or load a previously saved filter set so you can reuse them.

  • After setting up your preferences, click the Save Filter button
  • Give your preset a name, and click 'Save.' You can access these filters anytime by clicking on the 'Load Filter Set' option.

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Remember to go over the Keyword Scout → Navigating through the Filters and Columns article for an in-depth explanation of these options!

Additional Features

  • Search Preview: You'll see this option for a single or Multi-ASIN search. This will show you the ASIN(s), the listings' main image, plus the "Search on Amazon" button (this option is also available directly from the results table by clicking on the Amazon icon next to the keyword). 

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  • Historical Search Volume: Analyze how keywords have performed in the past and see monthly and quarterly trend data. You can use this information to generate a complete picture of a product’s seasonality and popularity over time, adjust your PPC campaigns, and optimize your listings accordingly. To see a keyword's historical search volume, hover over the specific keyword and click on it to expand the graph:
  • Keyword Lists: Create lists or add keywords to existing ones. Select the keyword(s) you want to include in your list and click the ⊕ Add Keyword to List button. You can select whether to add your keyword(s) to an existing list or create a new one. You can review and edit this information in the Keyword Lists section anytime.

 

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  • Download CSV: You can export the resulting keywords as a CSV file. Just click the Download CSV file button.

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