The Listing Builder feature, available to Growth Accelerator (formerly Suite) and Brand Owner (formerly Pro) subscribers, is designed to optimize competitive listings more easily by ensuring you use the best keywords for your product and optimize their placement in your Amazon listing. You can either add keywords you've previously saved to your Keyword Lists using Keyword Scout, or create a list on the spot.
You can find the Listing Builder under the Manage Products toolset. From the main dashboard, you can Manage, Create, or Import listings.
Once you've imported or drafted a listing, you'll see additional options in the main dashboard.
- Search: Enter an ASIN, SKU, or Title in the search field to find a specific listing you have imported as a draft. Please note that this will only work on your own listings imported to the Listing Builder. If you choose the "Create a New Listing" or "Start By Any ASIN" option, you can find the products by title.
- Filter: You can filter your listings by Status (Draft, Queued To Amazon, Try Syncing Again, Synced To Amazon, or Syncing. For more information about the listing status, you can check out this article: Listing Builder → Publishing your Optimized Listing to Amazon
- Optimization Score: This is based on the Listing Optimization Score assigned to your listing as you make changes in the Content Editor.
- Last Updated: This shows you the last time you pushed any changes to your listing.
- Columns: Drag and drop the column options to arrange the order of the columns on the dashboard:
- Listing Options: Click the ellipsis icon next to a listing title to Edit or Delete the listing from your dashboard. Alternatively, clicking on the listing in the dashboard will take you back to the last step you worked on when you last edited your listing.
For step-by-step instructions on how to use this feature to optimize your existing listings or create a new one, please read the corresponding article:
Be sure to check out all our articles on Listing Builder, plus watch our webinar on Amazon SEO Strategies to see this feature in action!