Use this guide to move your optimized product listing from Listing Builder into Amazon Seller Central. This article only focuses on the fields you can import directly from Listing Builder.
For help setting up a complete listing, you can watch the video: How To List Your Product on Seller Central Step-By-Step
Steps to Create a New Product Listing in Seller Central
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Log in to Seller Central
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Click Catalog > Add Products
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Select I’m adding a product not sold on Amazon
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Choose your product category:
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Search for your product’s category and click the search icon
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Or browse the category list and click Select category
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Next, enter the required information in each tab
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After selecting your category, you will enter product details. Here’s how to transfer content from Listing Builder:
Vital Info Tab
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Copy the Product Title:
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In Listing Builder, click the copy to clipboard icon next to your product title
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Paste into the Product Name field in Seller Central
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Complete other required fields such as brand name and identification numbers
Description Tab
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Copy your product description and key features:
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Use the copy to clipboard icons for each field
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Paste into the matching sections in Seller Central
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Keywords Tab
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In Seller Central, enable More Attributes at the top right to access the Keywords tab
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Copy Backend Search Terms from Listing Builder and paste them into the keywords field
Finishing Setup
When you have copied all the necessary fields:
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Fill in any remaining product information required by Amazon
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Review and submit your listing