Filtering your Results
Click on the Filter and/or Column dropdown menus to customize these options and narrow down your search results:
Filters: Enter a minimum and/or maximum value and click Apply.
Columns: Enable/disable the columns you want to see in your results.
You can narrow down your results using both Basic & Advanced filters however, filter availability depends on the type of search you run (Keyword, single or multi ASIN). This also affects which columns will be available for your results.
This is a basic overview of the available filters and columns based on the type of search:
Basic & Search Result Filters
- Exact Search Volume: The number of times this exact keyword has been searched in the Amazon catalog in the past 30 days (excluding the plural form or misspellings).
- Broad Search Volume: The number of times this keyword and any related keywords (synonyms, phrases, etc.) have been searched in Amazon in the last 30 days.
- Word Count: The number of search terms
- Organic Product Count: The total number of products returned on Amazon for this keyword.
- Sponsored Product Count: Total number of sponsored products recently detected for that keyword.
Advanced Filters
These filters let you search for keywords related to a specific product. This set of filters is a great option to compare different ASINs. You can enter up to 10 ASINs in the search field and then set up your advanced filters to compare different criteria:
💡 You need to run an ASIN search in order to see and adjust advanced filters. If you just do a keyword search, you won't be able to see this option.
Ranking
- Organic Rank: This is the organic position of the ASIN selected for comparison (does not take into account sponsored ASINs).
- Sponsored Rank: This is the sponsored position of the ASIN selected for comparison (does not take into account organic ASINs).
- Overall Rank: This is the ASIN's overall positioning in the search results (it includes both organic and sponsored products).
Competing Products
- Organic ASINs (Count): Indicates how many of the competitor ASINs you entered rank in the top 100 organic products for that keyword (excluding the ASIN selected for comparison).
- Organic Sponsored (Count): Indicates how many of the competitor ASINs you entered rank in the top 100 sponsored products for that keyword (does not include the highlighted ASIN).
- Avg. Organic Rank: This is the average organic rank for the competitor ASINs you entered (basically, how well these other ASINs are ranking for this keyword on average).
- Avg. Sponsored Rank: This is the average sponsored rank for the competitor ASINs you entered (basically, how well the ads for these other ASINs are ranking for this keyword on average).
- Relative Organic Position: The organic rank of the ASIN selected for comparison relative to the other ASINs.
- Relative Sponsored Position: The sponsored rank of the ASIN selected for comparison relative to the other ASINs.
Columns
Once you've run a search and filtered your results, it's time to review your keyword opportunities. The results are ordered by default by Exact Match Search Volume for the last 30 days, from highest to lowest; however, you can easily change the order by clicking any column header that has the sort symbol.
- Keyword: Resulting keywords
- 30-Day Search Volume (Exact): See explanation under Basic & Search Result Filters.
- 30-Day Trend: 30-day keyword performance trend data compared to the previous 30 days.
- 90-Day Trend: 90-day keyword performance trend data compared to the previous 90 days.
- 30-Day Search Volume (Broad): The number of times this keyword and any related keywords (synonyms, phrases, etc.) have been searched in Amazon in the last 30 days
- Dominant category: The Amazon parent category for the top 10 ranked listings.
- Recommended promotions: This is an estimation of how many daily units of this product you should consider offering for promotions in a 7-14 day period in order to reach the top 3 rank.
- Sp. Brand Ad Bid: The estimated exact match Sponsored Brand Ad bid for a 90% chance win rate.
- PPC Bid (Exact): The Estimated exact match bid rate for PPC for the selected keyword
- PPC Bid (Broad): The Estimated broad match bid rate for PPC for the selected keyword
- Ease to Rank: This score indicates your keyword ranking potential, so how easy it is for new products to rank for this keyword. Keywords with higher scores will rank easier
