If you want to analyze your products' profitability, you can use the Multi-Product view in the Analysis & Performance. You will find useful information such as:
- Product Information: Marketplace, ASIN & SKU (cannot be disabled)
- Total Sales: The total revenue from Amazon sales.
- COGS: Product costs, supplier shipping, misc. costs (based on what you entered in the Product Costs section), FBA inbound shipping, order fees, other costs, and PPC fees for the units sold in this time period
- Operating Expenses: Sales Tax and other costs added in the Other Transactions panel as Manual Entries‡ (basically, any additional costs associated with a specific ASIN or business expenses)
- Net Profit: Gross Profit‡ minus Operating Expenses.
- Gross Margin %: Gross Profit divided by Revenue, multiplied by 100.
- ROI: Gross Profit divided by the sum of Unit Costs + Supplier Shipping.
- Units Shipped: How many units you have sold (comprises the total of Units Shipped + Promo Rebates + Pending Units that have been processed).
- Promo Units: Units purchased at a discount via promotions, coupons, or manual discounted price that have been shipped.
- Pending Units: Any unshipped orders, both regularly priced and promotional (Amazon considers these units estimates only because a shopper can still cancel an order before it ships out).
- Organic Sales: Amazon sales not attributed to PPC.
- PPC Sales: Amazon sales attributed to PPC ads.
- PPC Revenue %: PPC Sales divided by the Total Amazon Sales, multiplied by 100.
- Returns: Number of units returned by customers.
- Refund Rate: Units Returned divided by the sum of Units Shipped + Promo Units Shipped.
If you would like to rearrange columns or hide some of those, you can easily do that. Simply click the column selector incon (shown below).
Then, you can enable/disable the columns you want to see in the Multi-Product view.