The Multi-Product view within Analytics & Performance's Profit Overview helps you easily identify which products are driving profitability and which ones are financially struggling. When you are in the Multi-Product View, you will see an overview of the revenue, costs, net profit, and more.
By clicking on any one ASIN you can access additional information and dive deeper into specific product performance to explore sales, profit and revenue, PPC campaign costs & performance, among other details.
The first section is a summary of Units, Profit & Revenue and ROI:
In the next section, you can click on any of the relevant tabs to analyze and compare your products in detail:
Each of these tabs includes a Summary section and a graph with historical data:
You can hover over each value or data point in the graph to see more information:
Underneath the Summary & Historical graph section, you'll find the Cost Breakdown. This is a visual representation of Costs and the respective % from the Total Cost. Hover each bar to access additional information:
‡ Helpful Terminology
- Manual Entries: Basically, any additional costs associated with a specific ASIN or business expenses.
- Gross Profit: Revenue minus Unit Cost, Supplier Shipping and FBA Inbound Shipping, Miscellaneous Cost and Order Fees
- FBA Per-Unit Fulfillment Fee represents the total FBA fees charged, while the italicized number underneath is the actual per-unit cost.