Multi-Product View within Analytics & Performance

The Multi-Product view within Analytics & Performance's Profit Overview helps you easily identify which products are driving profitability and which ones are financially struggling. When you are in the Multi-Product View, you will see an overview of the revenue, costs, net profit, and more. 

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By clicking on any one ASIN you can access additional information and dive deeper into specific product performance to explore sales, profit and revenue, PPC campaign costs & performance, among other details. 

The first section is a summary of Units, Profit & Revenue and ROI:

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In the next section, you can click on any of the relevant tabs to analyze and compare your products in detail:

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Each of these tabs includes a Summary section and a graph with historical data:

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You can hover over each value or data point in the graph to see more information:

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Underneath the Summary & Historical graph section, you'll find the Cost Breakdown. This is a visual representation of Costs and the respective % from the Total Cost. Hover each bar to access additional information:

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‡ Helpful Terminology

  • Manual Entries: Basically, any additional costs associated with a specific ASIN or business expenses.
  • Gross Profit: Revenue minus Unit Cost, Supplier Shipping and FBA Inbound Shipping, Miscellaneous Cost and Order Fees
  • FBA Per-Unit Fulfillment Fee represents the total FBA fees charged, while the italicized number underneath is the actual per-unit cost. 

 

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