There are times when the Jungle Scout data won't match the data you see in Seller Central, but we are happy to clarify why this is happening. The goal of Analytics & Performance is to give you the most up-to-date view of your sales and profitability.
This can be difficult for recent date ranges since Amazon does not release all the necessary information about sales made until the orders have shipped. Amazon does give us the number of units sold right away, so that number should always be up to date.
In Analytics & Performance on the Profit Overview page, you will see your units sold for the selected timeframe on the company level (on the company view page), and for a specific product, on the Multi-Product view page:
You see, Amazon does not let us know the order details for pending units, so in these cases, whenever there are pending units, the revenue, FBA fees, and net profit will be affected as we need to estimate these data points until we receive final numbers from Amazon.
The estimating process uses your past sales history to 'estimate' these figures for pending units. Then, once the units ship, the actualized data is gathered from Amazon, and your account is updated replacing the estimates with the actualized values. For this reason, you will see your sales, costs, and profit numbers fluctuate throughout the dates when you have any pending units. Once you no longer see any pending units you will get the correct sales, costs, and profit numbers.
Let's take a closer look:
In this example, we have sold 20 units yesterday. 5 units have shipped and 15 units are pending.
Pending units are units that have sold but have not yet shipped. You can see if you have any pending units from the Profit Overview tab in Analytics & Performance in the Units Sold section as in the example above.
This means the sales and fees you see included in the Revenue and Costs sections are a combination of actualized and estimated data. For the 5 units that have shipped, the figures are actualized, while the sales and order fees for the 15 pending units are an estimate.
Once the pending units ship, we will update these metrics to reflect the actual sales price and order fees associated with the sale.
Units will stay in pending status until they ship, but we typically see orders switch to shipped status within 2-3 days of the purchase. This can take a week or even longer if an order is being held up for any reason, such as the availability of other items in the order or the shipping speed chosen by the customer.