Our latest addition to the Marketing feature set lets you completely automate the review request process! Once you set up this feature, you can automatically send review requests for new orders eliminating the need to manually send these from Seller Central. The best part is that the feature is 100% Amazon compliant since it uses Amazon's own review request system.
- You can find the Review Automation feature under Marketing:
- Do keep in mind that you have to connect your Amazon and Jungle Scout accounts before being able to use this option. Just click on the "Connect to Amazon and get Access" and follow the on-screen steps:
- Once you've connected your JS & Amazon accounts, you'll need to activate the feature first, as it isn't enabled by default. To set it up, just to move the slider to the On position.
- After setup is complete, Review Automation will automatically send review requests for all eligible orders.
- If you have multiple Seller Central accounts connected for different marketplaces, you'll need to activate this feature manually on each of those stores. Just click the marketplace dropdown next to your avatar, select the relevant store, and navigate to Review Automation to turn the slider to the On position.
- Besides the activation slider, right at the top, you'll be able to see a quick snapshot of how much time the feature has saved you so far. This estimate is based on the approximately 10 seconds that it takes to manually send a request in Seller Central. It's simply a visual representation of how many hours you have saved by automating your review requests.
- In the next section, you'll see a summary and a visual representation of your eligible orders and the numbers of requests sent (overall and in the last 30 days).
- Just below the summary, you can use the search field to look for a specific Order ID:
- Finally, your product orders for the last 30 days will be displayed in a table view which includes the following columns:
- Requests are sent automatically 5 days after the estimated delivery day, which comes directly from Seller Central.
- If we receive an error from Amazon while trying to send the request, the order status will change to Amazon Error. When this happens, the API will retry to send that request 2 more times, every 24 hours. If we continue to get an error after those 3 attempts (the initial review request, plus the 2 retries) the order will be skipped and we won't send a review request. The order will remain in Amazon Error status but the tooltip will change to "Review Request failed 3 times. Will not retry."
- If the request is successful, customers will receive an email similar to this one:
- Finally, if you have chosen to activate email alerts, your messages will now include a summary with data for requested reviews:
An order is considered as eligible by the system if it complies with the following:
- The order was placed within the last 30 days
- The order hasn't been refunded and/or canceled → the system automatically skips these
Orders are sorted by Request Status by default, starting with Pending ones, but you can change the sort order by clicking on each column header.
◆ Requested: Review request has been sent successfully
◆ Pending: Review request hasn't been sent
◆ Ineligible: Order has been canceled and/or refunded
◆ Amazon Error: Review request failed (issue originates from Amazon's side but we don't get any additional details). We will attempt to send a second and a third review request in 24 hours. If all 3 attempts fail, we'll skip the order and won't send a request.