The Home Dashboard is your starting point when accessing Jungle Scout and is intended to help you navigate the different features more easily, get a better understanding of how to use Jungle Scout, and gain actionable insights to help you grow your business.
- Depending on the status of your account, you will be presented with different options within the Home Dashboard:
- Connect Seller Central and Jungle Scout
- Add and update product costs
- Sync your PPC data
- Connect Seller Central and Jungle Scout
- Customers who have connected Jungle Scout & Seller Central will see the following metrics for the time period they select (this information is updated daily):
- Total Sales → Total Units Sold x Average Sales Price
- Total Profit → Total Sales - Cost of Goods Sold - Operating Expense
- Units Sold → Total number of units sold
- ROI → Gross Profit ÷ (Unit Costs + Supplier Shipping)
- Net Margin → Net Profit ÷ Total Sales
- Average Sales Price → Total Sales ÷ Units Sold
- Total Ad Spend → Total spend on advertising clicks generated by a campaign or keyword
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Total Ad Sales → Total sales that are attributed to advertising within a 14-day window
- Total Ad Spend and Sales take into account all 4 Ad types: Sponsored Products, Sponsored Brands, Sponsored Video, and Sponsored Display
- TACoS → Total advertising spend represented as a percent of total sales dollars
*Please note that to see Ad Spend, Sales, and ACoS, you need to enable PPC Data first.
- Use the date-picker to view metrics within a specific time frame. Click the date-range drop-down to select preset time frames or custom dates from the calendar:
- After selecting "Apply," your dashboard metrics will reflect the timeframe selected.