To use the company lookup function in the Supplier Database you will need to know what the legal business name of the company is. The legal business name is the name that was used when the goods were imported which is how we can identify who imported what goods and from who.
Sometimes the legal company is readily available and easy to find, other times it may take some investigation to find it. If you type in a name in the search field in the Supplier Database using a Company Search and you find a matching result you know you've found the right competitor.
The first name to try and search would be the Amazon Storefront name. This is the most readily available piece of information and many times sellers use the same name for their storefront as they do for their registered business.
You will find the storefront name on the Amazon listing in the ‘Sold By’ field.
In this example listing for Nitrile Gloves, you can see the storefront name of this company is ZOOMGET LLC.
We can search for ZOOMGET or ZOOMGET LLC in the Supplier Database using a Company search to see if it yields any results:
Unfortunately, searching for ZOOMGET or ZOOMGET LLC didn’t yield us any results, so we’ll have to dig a little deeper to validate the legal name of the business.
Fortunately, most products being sold on Amazon are trademarked due to the enormous benefits that brand registry has to offer. This makes it easier for us to find out the legal business name since the records are available to the public.
Let's take a look at the listing to see what else we could search to lead us to the legal name of the seller.
On the packaging and in the title we see "Gloveworx" which looks to be the brand of gloves. Let's search that and see what it leads to.
To do a trademark search, we’ll google the following: [Brand Name] + “trademark”.
In this example, we’ll be Googling, "Gloveworx trademark".
A quick Google search yielded us 18,000 results, with the first result being an instant match.
Let’s see what we can find out…
Just from the search result snippet alone, we can see that GLOVEWORKS is a trademark and brand of AMMEX Corporation.
Just in case, we can also click on the link and look at who the trademark owner is. In most cases, the trademark will be filed under the legal business name of the company that filed.
In this example, we can see that the trademark was filed by AMMEX Corporation.
Let’s enter that name in the Supplier Database as a Company search and see if it yields any results.
And… BOOM! We have a match!! Now we can see all of the suppliers ZOOMGET LLC aka Ammex Corp/Gloveworx gets their goods from. You can then look to the names of the suppliers or the Imported Products section to narrow down which one may be the supplier of these nitrile gloves.
