The Opportunity Score is an in-house algorithm that helps you quickly gauge the opportunity of a group of listings.
You will see this option at the top right corner in the extension:
The Opportunity Score factors in the demand for a product according to units sold, competition, the number of sellers, as well as the quality of similar listings.
The scale is from 1 to 10, where 1 is the lowest opportunity and 10 is the highest.
1 to 3 Opportunity Score: You have little opportunity to enter markets with this low score. Low scores indicate not enough demand, too high competition, or both.
4 to 5 Opportunity Score: These may be good products, but they need more research. Try searching using alternate phrases and re-checking the opportunity scores as you go.
6 to 10 Opportunity Score: These are the best opportunities, and you'll want to start investigating these products more. Add the top results to your Product Tracker and check back often.
Since the Opportunity Score uses constantly changing data (sales and competition) to determine it, it can also change from day to day.
The Opportunity Score uses data from all listings that are displayed when you run the Extension. You can remove listings or extract the next pages of results by clicking the 'Load More' button. This will also change the Opportunity Score. You can use this function to narrow down the results to very specific product listings and get an idea of the opportunity that exists.
If you are unable to see the Opportunity Score on a search results page, please go over the information available in this article: Missing Opportunity Score